Boost Prime Day Conversions with Expert Product Videos

Prime Day sales hit $14.2 billion last year. Get high-performing, expert-led videos proven to drive more sales for your PDPs and ad campaigns.

Deadline for orders in time for Prime Day is May 16th.

Amazon officially confirmed it: Prime Day is coming this July. While the exact dates are still under wraps, one thing’s for sure, brands that prepare now will outperform everyone else scrambling at the last minute.

Proven Amazon Prime Day Performance with The Desire Company

Same Product, Two Prime Days, Totally Different Results

When Triple Paste teamed up with The Desire Company ahead of October Prime Day, the results were undeniable. With expert-led video content placed directly on the product page and in sponsored ads, the brand saw a 15-point surge in conversion rate and surpassed its July Prime Day sales. Trust, clarity, and expert-backed storytelling turned this pediatric essential into a top-performing product during one of the most competitive shopping events of the year.

Real Results From Prime Day

  • +15-Point Lift in Conversion Rate
    After integrating expert-led video content, the product experienced a 15-point increase in conversion rate from July to October Prime Day. Shoppers were more confident and ready to buy after watching relatable, trust-building videos.

  • Expert Video Placement Across PDPs and Ads
    Videos featuring real professionals were strategically placed in the Amazon product detail page image carousel and across sponsored ads. This gave shoppers instant proof of quality right at the key decision moments.

  • October Prime Day Outperformed July Prime Day
    Despite October typically seeing lower Prime Day traffic, the enhanced PDP drove higher units sold compared to July. The only major difference? Adding high-quality, expert-backed video content that moved shoppers to action.

Want to Win Prime Day? Start with Your PDPs

Think of your PDP like a retail shelf during a stampede. You’ve only got seconds to:

  • Catch a shopper’s attention

  • Earn their trust

  • Answer their top questions

  • Trigger a confident “add to cart”

Most PDPs fail because they rely on outdated content: generic copy, product specs, or lifestyle images. But high-intent shoppers—especially during Prime Day—don’t have time to wonder whether your product actually delivers. They want proof.

That’s why expert-led videos from The Desire Company consistently outperform traditional PDP content.

Affordable with Lighting Fast Turnaround.

It’s never been easier to capitalize on Prime Day. Your product, expert-approved and showcased in just 4 to 6 weeks.

Get started with an introductory call. We’ll run you through expert selection with ExpertMatchIQ, our process, and the perfect video for your brand. Just fill out our form and a Account Executive will follow up to schedule your 15 minute introductory call.